Six advantages of bespoke web development
1. Unique to your business
Digital marketing is exceptionally competitive. To stand out, the first thing you have to do is create a website that’s unlike the clutter. When you opt for bespoke web development, you will get a site that’s customised to your needs and designed to suit your brand’s character.
You will also be able to incorporate the features that you need the most. Importantly, you will be able to integrate new technologies as your site grows.
2. You own the site
With bespoke web development, you will be the owner of the site. You own the content and its intellectual property. You are also not dependent on a platform for plug-ins as your site won’t require it.
When you get your site custom-made, you don’t have to worry about transporting content. With off-the-shelf solutions, it’s difficult to leave one platform for another.
3. It’s safer
It’s imperative to ensure your website’s security, especially if it accepts online payments. A custom-made website is safer than pre-designed solutions as the network architecture will put particular emphasis on security where you need it the most.
4. It’s cost-efficient
When you get a website made to your unique demands, you are only paying for what you need. You don’t have to pay for a host of features that you may hardly use.
This saves you money and makes your website easier to navigate. Most web development agencies will also provide you with customer care which will further save costs.
5. Easy to maintain
With an off-the-shelf web solution, you will be talking to a platform if something goes wrong. With a bespoke web development team, you will be talking to people who know your website.
Therefore, they will be quick to notice any bugs or outages and fix them at the earliest.
6. Excellent for SEO and social
Your web development team will know how to optimise your site for higher rankings. Instead of handling SEO later, with bespoke web development, you will be able to integrate it from the start.
You can also incorporate social media features from the beginning to get the most out of your website.
A website is a long-term digital asset. It will also be your primary brand identity in a digital-first world. Therefore, it helps to rely on bespoke web development for a unique, responsive, and agile website.