Website design trends come and go every year, and trying to keep up with all of them is a dangerous game. It’s important to sift through what trends are here to stay and what ones will fade away as quickly as they came into popularity.
When planning your site look and feel, it’s okay to incorporate a few trends into your design but be sure you pick carefully and understand which ones make the best sense for your site and which ones don’t.
Stay loyal to your brand.
It doesn’t matter what trends come into popularity if your website has a strong brand voice and structure. If we look at banking websites, as an example, they aren’t flash and don’t need to rely on new trends because they all rely on strong branding and consistency.
Plan for your site to go out of fashion
Always know the plan for when your site eventually does go out of fashion. If we build on the point before and you created a strong structure and brand for your website, it will make it a lot easier to update that brand and setup without needing to reinvent the wheel completely.
Keep your content up to date.
A great way to ensure your website doesn’t go out of fashion before it’s time is to update your content to be relevant continually. This is something that is easy to do but brings a lot of value to your website and for the people that use your site.
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