The 2012 website development project for W.A. Ellis comprised two main sets of requirements:
- Branding – developing a modern online website which reflected the strong brand and level of high class multi million pound properties that are for sale on the website.
- Functionality – delivering responsive and engaging content using up-to-date delivery techniques and demonstrating leadingbedge tools and functionality to visitors of the site.
DNA was commissioned to define and document the business requirements relating to the new solution and to subsequently deliver the solution and branding remit.
The challenge DNA faced was that there were a number of constraints to the business engagement:
- Live property feeds had to be integrated with existing systems
- The W.A.Ellis brand needed to maintain is visual impact between on and offline material
The DNA Solution:
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