Case Study

The challenge:

The 2012 website development project for W.A. Ellis comprised two main sets of requirements:  

  1. Branding – developing a modern online website which reflected the strong brand and level of high class multi million pound properties that are for sale on the website. 
  2. Functionality – delivering responsive and engaging content using up-to-date delivery techniques and demonstrating leadingbedge tools and functionality to visitors of the site. 

DNA was commissioned to define and document the business requirements relating to the new solution and to subsequently deliver the solution and branding remit. 

The challenge DNA faced was that there were a number of constraints to the business engagement: 

  1. Live property feeds had to be integrated with existing systems 
  2. The W.A.Ellis brand needed to maintain is visual impact between on and offline material 

The DNA Solution:

DNA deployed their Estate Agent Platform and created a roadmap of custom development required to achieve a best in class website. The design under went an extensive and careful process working closely with W.A.Ellis marketing director. Through research DNA designed a user friendly website which explained W.A.Ellis complex boutique offering. DNA also built a draw map function to search specific areas of a map based on selected points. This is the kind of functionality usually only obtainable on big budget sites like Rightmove or Foxtons. 


An outstanding website which accurately portrays W.A.Ellis in the best light. The new site has had a positive effect on client feedback and January 2013 traffic to the site has improved engagement significantly compared to 2012. Visitors on average now spend nearly 44% longer on the site and view 28% more pages. Information is automatically published from internal systems to the web on an hourly basis and the client has full control over the sites content. A property matching system now automatically emails registered users when new properties matching the profile are published to the site. 

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