Web and UX Design: Simple is the new smart.

Leonardo Da Vinci said: “Simplicity is the ultimate form of sophistication.”

DNA Digital understands that designs do not need to be complex to be effective – in fact, the reverse is often true - and that it is about more than simply making your visual collateral look good. It needs to carry the correct message, and through carefully chosen imagery and positioning, it should emotionally engage your customers in a positive way.

Our experienced design team is well placed to achieve this; all our designers are highly qualified and experienced with an excellent understanding of usability and visitor experience. DNA Digital leads the field in the marketing and commercialisation of websites, balancing cost with achieving maximal site revenue.

DNA Digital's deep level of understanding comes from fifteen years of digital web design. This has allowed us to understand the meaning of usability. Employing advanced design techniques, making use of attention heat mapping and gaze plotting, we can ensure that your website will lead your visitors on a journey of your choosing.

We will work with you to select key performance indicators that matter to your business and can then report on a monthly basis, providing analysis and recommendations to drive your campaign to achieve these goals.

All the above ensures that we can provide your company with a successful web solution.

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